Exciting New Book about CSR in Emerging and Developing Countries

Edited by a multidisciplinary team of four experts; David Katamba, Dr. Christoph Zipfel, David Haag, and Dr. Charles Tushabomwe-Kazooba, the new book Principles of Corporate Social Responsibility: A Guide for Students and Practicing Managers in Developing and Emerging Countries provides an interesting account of the important linkage between Corporate Social Responsibility (CSR), and modern business management from the perspective of emerging and developing countries.

Specifically, after defining CSR, these authors and their contributors describe how to get involved in CSR, how to identify CSR opportunities, how to best communicate CSR activities to stakeholders, and practice of tracking CSR performance.

While their focus and context is emerging and developing countries this book is of interest to all those concerned with the CSR and business linkage. These authors seek to provide the reader with insight into some practical skills in designing CSR strategies in order to use them for competitiveness as well as tracking performance of CSR programs.

Further information about the book and how to order it may be found at the authors’ website and ordered online at Amazon and Barnes and Noble.

EJ Wensing PhD

ejwensing@ecosphere.net

What is sustainability?

The term sustainability is difficult to define exactly.

Yet, as a concept we all likely have ideas about what it means.

Most would agree that it includes protection and improvement of the environment for future generations.

Many would also likely agree that it includes reducing pollution and destruction of the environment.

Many understand that the environment connects all people on our shared planet.

Sustainability is much bigger than the environment, though. It also includes human rights, social justice, and a basic standard of living for all.

It is a balance between generating environmental well-being and human well-being.

This balance can be found through collaborative action across global cultures.

Sustainability means a better future for all.

EJ Wensing

ejwensing@ecosphere.net

Collaborative Research

Collaboration within and between communities worldwide is essential to generating a sustainable global future.

Actually connecting collaboration within and between communities is, however, no easy task.

Its been a while since our last post here as we’ve been busy trying to research, develop, and connect communities for sustainability at various sites throughout North America.

While the enthusiasm and understanding is there, putting that willingness to collaborate into action is often difficult.

Nonetheless, connecting communities in collaborative action for sustainability is an essential part of generating a sustainable future.

EJ Wensing

USVI  

A New Year Begins

Wishing everyone a Happy 2012 New Year !

EJ Wensing

Lead at Ecosphere Net

ejwensing@ecosphere.net

Coca-Cola CEO: “What is the world’s most critical issue right now?–Sustainability!”

It’s time to get real practical about shifting our world toward sustainability.

Coca-Cola Chairman and CEO Muhtar Kent made this proclamation this week at Colorado University (CU) as he committed to a new partnership with the University; one in which the success of society takes precedence over business success.

As reported in The Coloradian, Kent is developing a great new partnership model with CU for sustainability. (link here)

NSF supported research by the lead co-founder of Ecosphere Net, EJ Wensing, is developing the Sustainable Futures Protocol (SFP). The SFP is an exciting new social science research protocol that seeks to develop leadership and partnerships for sustainability worldwide.

The SFP will fit right into the CU/Coca-Cola model as well as other ventures for corporate social responsibility.

Ecosphere Net's EJ Wensing is seeking to research and develop the SFP while acting as a consultant to corporations as they seek to shift with societies toward a sustainable global future.